◆ B2E (Business to employee)

It connects the BRAND Company with B2E in one channel
 "New concept IT beauty distribution platform"

Rationality of existing distribution system

It refers to the transaction between a company and its employees. B2E online mall is created for the purpose of providing welfare, such as corporate present to employees 

and is sometimes referred to as ‘an employee mall for welfare’ or ‘cyber welfare store.’  On a Labor Day or company’s anniversary, companies give points, which can be used as cash in these malls.